The Resource Group

Recruiting Challenges Drive Operational Change at 3PLs

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It’s hard to find good help these days.  How many times have you heard that or thought that same sentiment.  Businesses have always strived to capture the attention of the best of the best.  After all, a business is only as strong as its employees are driven.  Only it really does seem to be harder to find good help these days, particularly in the third-party logistics (3PL) arena.

Tom Andel addressed the question in his article titled “Talent Gap: both challenge and business model” published in MH&L online.  Andel describes the challenge of employee recruitment with 3PL providers, shippers and equipment suppliers shifting their business models to be more focused on technology and metrics.  The rise of e-commerce, with its demand for high-speed fulfillment, is also pushing the materials handling industry to adapt and innovate.

You wouldn’t think it would be hard to find talented people in a market where unemployment is at its highest levels in years.  It’s just that the 3PL providers and suppliers are having a hard time finding and keeping the right employees.  They are looking for employees with sales expertise and business experience, which is hard to find and match to their niche service.  The difficulty of attracting the right employee, coupled with the demand of the “want it now” consumers, as Andel explains, is partly to blame for the shift towards technology.

With technology at their fingertips, consumers want results immediately and know they can get it from one company or another.  If they can’t get their product or service from one retailer, they’ll move down the list to the next one.  If that retailer can’t deliver their order as promised, then they move down the list to the next guy.  There’s no shortage of retailers or brand manufacturers and no shortage of demanding consumers.

The 3PL company is between a rock and a hard place as they are the connection between the unrelenting consumer and the retailer or brand manufacturer.  Moving towards automation and technology, the 3PL provider has been able to improve the accuracy, delivery time, and has removed some of the human error element out of transactions.

Since technology is the new business model for 3PL providers and suppliers, the best software has to be easy for customers to use, help manage inventory, monitor shipping and delivery, and help you remain competitive in the marketplace.  Microsoft Dynamics® GP is just that solution.  With Microsoft Dynamics GP, you can generate instant quotes, provide automatic order acknowledgements for the clients, and automate warehouse and shipping services.  Labor costs and shipping costs are reduced with the improved accuracy and efficiency.  The bar-coding features will allow you to track inventory movement and manage stock so that you only carry what you need and reduce the number of backorders.  From sales order to delivery, Microsoft Dynamics will streamline processes to give you a competitive advantage.

While it may be hard to find the right person for the right job, having the proper software can bridge the gap between talent and business success.  Having the right tool will help your employees provide the superior customer service demanded in today’s marketplace.  Microsoft Dynamics GP will help you adapt and remain competitive in the 3PL and supplier industry.

By Earl Hunt of The Resource Group, Seattle based Microsoft Dynamics GP Partner

The Resource Group is a seasoned team of business professionals that help companies gain valuable business insight from their financial systems, enabling customers to manage their business more efficiently and effectively.

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