Collins Computing, Inc.

You’re Looking For Good Customers But Are You A Good Supplier?

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Collins_Distribution Quiz_July 2014Every distributor is looking for more good customers – customers that enjoy your products and services, place recurring orders, and pay on time.  It is more efficient to nurture long-term relationships than spend the time to look for and engage new customers.  However, could your best customers be searching for your replacement?

Download “The Distributor’s Quiz” to see if you are providing the best customer service to your top customers or if you are giving your customers a reason to look elsewhere.  There are six multiple choice questions on the quiz that can provide insight into what today’s customers may be looking for in a supplier, such as do you know precisely where the customers’ orders are physically located and when they may arrive at the customers’ door?  Knowing exactly where customer orders are located at all times is important to you and to your customer.  Your sales and customer service teams should also be able to answer order fulfillment questions promptly.  Customers don’t want to be put on hold or wait for a call back so your people can search the warehouse for inventory.

You can be the supplier that customers want to work with by implementing an enterprise resource planning (ERP) solution with powerful warehouse management features.  A solution like Microsoft Dynamics® GP offers the control and visibility you need to respond faster to customer questions and deliver products with greater efficiency.  You and your team can access real-time inventory details, know what your customer ordered last and what they may want to reorder, know where inventory is located between your warehouse and theirs, and negotiate prices on the fly to build sales.

According to The Distributor’s Quiz, nearly 65% of today’s distributors are already using warehouse management software and 48% of distributors plan to grow revenue by selling more products to existing customers in 2014.  If you aren’t able to respond faster to customers, have the answers to their questions, and provide the speedy customer service that they have come to expect, then it may be time to reconsider your business management tools before they reconsider their supplier relationship with you.

Download The Distributor’s Quiz to see if you have what it takes to be a good supplier to your best customers.  Contact Collins Computing for more information about using ERP to continue to strengthen long-term customer relationships.

By Collins Computing, a Microsoft Dynamics GP Gold Certified Partner out of California

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