In today’s connected, ”always on” marketplace, customers are able to find what they are looking for quickly and want to receive those goods just as quickly. Customers are also willing to hop from business to business in order to satisfy their product needs, as well as timing and pricing expectations. Which is why it’s important for manufacturing and distribution businesses to employ the technology that can help them keep up with their customers.
Time is of the essence, as the saying goes, and that idea applies to the relationships between businesses and their customers. Technology advances make it easier for customers to research a company or product online, often from mobile devices like smartphones and tablets. A customer can make speedy purchasing decisions and search for a brick-and-mortar store to visit or simply make an online purchase. Equally speedy is the customer who can’t find what they are looking for on your website or loses patience while on a seemingly endless automated phone system and abandons your business for a competitor. Keep the customers you have and attract more by making sure your technology has the same speed and efficiency as your customer’s.
An enterprise resource planning (ERP) solution, such as Microsoft Dynamics® GP, can provide the time-saving efficiency you need to respond faster to customer needs. This powerful business technology puts all of your data at your fingertips so that you and your team are prepared to respond quickly to customer inquiries and place or track orders. Manage all of the moving parts of your business with Microsoft Dynamics GP from the front office to the back warehouse. You can also connect store sales with online sales, mail order, and catalogue sales. Offering customers so many ways to connect with your business can be beneficial when you have the right technology to manage these processes. In addition, you can connect a customer relationship management solution (CRM), Microsoft Dynamics® CRM, to nurture client relationships and use feedback from sales and marketing activities, as well as customer call centers and social media to further improve your products and customer experiences.
The quicker you can access data, the quicker you can respond to a customer’s needs. Contact The Resource Group for more information about improving your speed and accuracy by implementing the right business management solutions for your business.
By The Resource Group, a Microsoft Dynamics GP Partner out of Washington