Marketing for Manufacturers: Who are Your End Users and Why Does it Matter?

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As a manufacturer, you may spend billions of dollars building your brand and generating demand for your products, but you may have no clue who your end users really are. Because you usually sell to distributors and not to end users, your focus isn’t where it should be. In addition to not knowing your end users, you are also unable to track how long it takes to close a sale.

This incomplete information causes confusion among employees and ultimately frustrates management since they are unable to make informed decisions with the lack of business insight they have. It also limits sales and marketing objectives, limiting the overall potential for growth and success in this competitive industry.

It is clear that as a manufacturer, you need full insight into who your end users are and how they use your product(s). An investment in research development may take time and resources but is ultimately worth it. Microsoft Dynamics® ERP makes it possible to know your end users and follow the sales cycle through to completion. It can also automate and improve financial, customer relationship, and supply-chain management. Here are just a few ways you could benefit from the functionality of Microsoft Dynamics ERP:

  • Enhance employee collaboration and communication with real-time views of data from different facilities and departments.
  • Provide superior customer service by creating self-service opportunities, coordinating multichannel communications, and collaborating with customers on new product releases.
  • Record customer requirements accurately and provide exact quotations based on a real-time view into operations.

In the end, it’s about helping your end users get what they need from your products. Contact us to learn more about Microsoft Dynamics ERP for Manufacturing.

By Socius, Ohio Microsoft Dynamics Partner

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One question

  1. Hi!!!!!

    Great post.


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