Is Your Technology Trendy or Old-Fashioned?

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In today’s marketplace, consumers want 24/7 access to product information and customer service, as well as the ability to place online orders at any time of the day or night.  Whether you have a top-notch IT department or rely on software providers, your technology can keep you competitive or make you outdated.  If your business is slow to adapt to changes in technology, you risk losing customers and could become obsolete.

When a prospect or customer is looking for the product or service that you offer, how quickly do you think they will find your business?  Using a Smartphone, tablet, laptop, or other device, a potential customer can spend mere seconds looking for a product or service.  Once they find what they are looking for, they want to quickly find pricing options and determine where or how to buy that item.  Ideally, your website will provide current information about your products, pricing, and an easy way to contact your sales team.  Better yet, your website offers an online ordering option to turn that inquiry into a solid sale.  Having a relevant, current website is just a start.  Integrating your enterprise resource planning (ERP) software with your website is a logical second step in making it easier for your customers to learn about and order your products.

Merging the ERP that keeps your business running smoothly with other technology like your website, social media, online ordering, and other channels can be just what it takes to get the attention of more prospects and customers and stay ahead of competitors.  The right mix of technology will improve productivity by introducing automation, streamlining operations, and boosting sales opportunities.  An investment in technology that works how your business works can provide a high rate of return.  Whereas without a solid presence in the marketplace, you will quickly fade from the attention of your customers, and eventually disappear altogether.

Businesses with savvy IT departments or reliable software providers know how to leverage technology to attract more prospects, make it easier for customers to place orders and get answers, and improve productivity behind the scenes. In today’s 24/7 marketplace, customers can find the products they want online at any time of the day or night.  If you are waiting for the phone to ring, you could be waiting a long time.  Contact Aztec Systems for more information about updating your technology to ensure that you not only stay relevant, but are easier to find than competitors.

 

By Aztec Systems, Microsoft Dynamics NAV and GP Partner out of Texas

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