Manufacturers and distributors create a lot of business data. Many use various business systems to manage inventory, production, shipping, customer relationships, and other operational data. There may also be call centers, website communications, and prospects and customers alike may even call or write questions about products and services. In the right context, this “big data” could be a valuable resource to drive growth. But if you aren’t looking at your data, then what good is it?
Many businesses are struggling to put their hands on accurate, reliable business data. Disparate and specialty solutions, as well as the all-too-frequent use of spreadsheets, often separate and confine data into silos. Data can be located in the far corners of your office, accessible by only a few key people who know where it’s located and how to retrieve it. Once data is assembled, it needs to be put into context. Comparing datasets, validating figures, and creating meaning from volumes of data are additional challenges, yet essential to developing strategic plans and making sure that you are on track toward reaching those goals. You can get closer to all of your business data by integrating your systems with an enterprise resource planning (ERP) solution.
A comprehensive, integrated ERP solution is capable of managing all of your core business operations, including financials, supply chain, inventory, manufacturing, human resources and payroll and more. You can connect ERP with a customer relationship management (CRM) solution to capture sales and marketing data, which also is needed for strategic insight. With the right ERP and CRM solution, all of your critical data can be easily found and shared between departments instead of hidden in disparate solutions. A robust ERP solution – such as those in the suite of Microsoft Dynamics® ERP solutions – also offer built-in business intelligence and robust reporting functionality. You can use any of the included reporting formats or customize your own to quickly prepare reports that you can use to streamline operations, provide value-added customer service, or boost sales and profit margins.
Your business generates a lot of data. In order to leverage that data to your competitive advantage, you have to be able to capture it accurately and put it in the right context. Contact The Resource Group for more information about using ERP to get to the data you need, as well as use it to drive growth.
By The Resource Group, a Microsoft Dynamics GP Partner out of Washington